This is the exclusive JB-HIFI Superheroes Collector's Edition that comes with:
Collector's Outter Box.
Individually numbered certificate with forward by Mark Millar (Kick Ass author).
Blu-ray with interchangeable packaging.
Kick Ass Graphic Novel, the complete collection.
Kick Ass T-shirt.
Storyboard Screenplay Excerpt
Also as a pre-order bonus I received this print of Hit Girl: